Some small businesses live or die on the performance of their website. That may sound dramatic, but in today’s digital world, your website can be a powerful tool for reaching new customers, promoting your brand, and generating important revenue.
But you can’t get any of this without people visiting your website in the first place. So, how do you get more traffic coming to your website? Read on for some simple tips that you can implement today from the company that offers web design in Barnsley.
Don’t neglect SEO
SEO is probably a term that you’ve heard before, but in case you aren’t sure what it stands for, it means Search Engine Optimisation. In a nutshell, this means getting your website in tip-top shape to get the best possible ranking in search results. There are a number of ways that you can improve this such as including relevant keywords, ensuring your website, and much more. Managing SEO can be technical and occasionally annoying, but it’s worth it.
Polish your Google Business Profile
Your google business profile is another simple but effective marketing tool. This is what will appear when someone searches for you or if your business is the most relevant search result. If this looks unprofessional, more often than not people simply won’t trust your business and take their money elsewhere. Keeping this up to date is easy, so don’t forget to do it.
In today’s digital world, social proof is invaluable. People are wary of spending their money on products or services that will leave them disappointed. Reviews help people to educate themselves on the quality of your business and to purchase from you with confidence. There are several ways that you can go about it, but take the time to get some reviews.
Use social media
Social media can not only help you to reach new customers but gain brand exposure and much more. Better yet, it doesn’t have to cost you a thing! Setting up branded profiles for your business is a great way for you to reach people and encourage them to visit your website.
Build a mailing list
Email marketing is a tried and tested method of bringing in new business. Reaching out to your customers with new offers, quality content, and more can help to bring both new and existing customers to your website. More traffic means more sales – if only maths in school was that straightforward!
Guest blog for other businesses
Guest blogging simply means that you write a blog or article that will be posted on another brand or company’s website. In doing so, you can share your ideas, values, and business with new customers that may not have heard of you yet! This is especially good if you’re new, as it allows you to build your brand awareness on the back of someone else.
Bringing traffic to your website is an ongoing challenge. The tips in this blog are the best place to start.