TL;DR Head terms run 1-2 words, mid-tail 2-3, long-tail 4 or more. The cost curve bends at four. Score candidates as relevance × intent, both…
View More The Four-Word Rule for Lower Amazon Ad CostsTL;DR Head terms run 1-2 words, mid-tail 2-3, long-tail 4 or more. The cost curve bends at four. Score candidates as relevance × intent, both…
View More The Four-Word Rule for Lower Amazon Ad Costs